We understand the complexities of pricing

Suppliers and distributors face many unique challenges when it comes to pricing in the beverage alcohol market.

Multiple channels to the end customer
Multi-tier distribution
A diverse brand portfolio across different geographies

Whether it's Price 2.0, Price Structure Management (PSM) or TopSale, our pricing solutions fir the the needs of suppliers of any size.

TopSale Cards

80% of all beverage pricing

originates from within VIP systems

$3 billion depletion allowances

planned, organized, and managed annually within VIP applications

8 out of the top 10 suppliers

within each beverage segment (beer, wine, & spirits) use VIP pricing solutions

Price2.0 Screen

CENTRALIZED MANAGEMENT & EXECUTION

Navigate revenue management with ease

With VIP's industry-leading database of item, account, and distributor data, you can achieve the greatest profit margins possible.

Align daily distributor-to-retailer invoices with your price plan to allow for visibility into your budgets and margin.
Plan at the level of execution
Track depletion allowances as they accrue.
Optimize prices to ensure accurate pricing and margins across tiers.
Identify and act on opportunities that improve your pricing.
Use contextual analytics to drive smart decisions.

REBATE CALCULATION & DELIVERY

Streamline Rebates

Streamline the reconciliation and payment of rebates to your distributors with a fit-for-purpose VIP solution.

Give your distributors visibility in your planned promotions.
Use a shared view of automated calculations of distributors' earned support dollars based on invoice-level sales.
Generate distributor chargeback accruals with more accuracy and ease.
Collaborate with distributors to identify and document exceptions.
Automatically reconcile distributor chargeback invoices.

PPM-distributor-view