VIP offers integrated applications that support and connect beverage suppliers, distributors, bottlers, and retailers. Working alongside our customers, we continually develop solutions that meet the industry's evolving needs.
VIP has been supporting the beverage industry since 1972. Back then, six employees – led by our founder Howard Aiken – focused solely on data collection and sales analysis. Our customers sent us their printed invoices by bus (seriously!), we manually entered that information into the computer, generated reports, and sent them back the same way. A lot has changed since then.
who are located between our headquarters in Vermont and offices around the world.
used throughout the country by companies large and small and across all three tiers.
allowing us to provide solutions that boost productivity and profitability for all our customers.

Since day one, VIP’s highest priority has been to take care of our customers. This has been a constant even as we’ve grown significantly. Customer satisfaction is deeply embedded into our company culture, guiding us as the beverage industry evolves and expands. We succeed when our customers succeed.
VIP’s employee culture is based on mutual support and respect. Whether in meetings, on the pickleball court, or at the coffee station, we’re looking out for each other and working to create environments that we all belong in and can enjoy.
We also support one another through our company benefits and perks. Our generous health insurance and fitness reimbursements help VIPers take care of themselves, and our on-site daycare gives parents affordable and convenient childcare. Learn more about our benefits on our Careers page.
The VIP difference extends beyond our day-to-day work. VIP regularly participates in fundraisers and other community events that both give back to our community and provide team building opportunities.
in the US is processed
through our servers
powered by VIP