Software powering the beverage industry

VIP is the leading solution provider for suppliers, distributors, bottlers, and retailers in the beverage industry

Creating solutions for the industry

In partnership with our customers, VIP develops applications that optimize daily workflows and drive value, efficiency, and visibility, no matter what size or type of business you operate.
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Software serving the 3 tiers of the beverage industry

Suppliers

Streamline the processes of managing pricing, collecting and analyzing data, and communicating across the three tiers of the industry.

 Gain visibility into your markets

Improve your partnerships

 Manage your key accounts

Learn more

Distributors

In the office, in the trade, and in the warehouse, VIP offers the individualized solutions you need for every aspect of your business.

 Make informed decisions

 Receive the support you deserve

 Share our vision for the future

Learn more

 

Retailers

Whether you operate an off-premise or on-premise business, VIP apps help you place orders, track inventory, run analytics, and more.

 Transform how you place orders

 Manage inventory

 Automate price reporting

Learn more

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Connecting the tiers

Gain improved insights and market visibility through a seamless exchange of data with your trading partners – no calls, emails, or spreadsheets needed.

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Integrated applications

With VIP's suite of integrated apps, you can build connections between your back office, warehouse, sales reps, and market analytics.

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Committed to the industry

Through close collaboration with our customers, our team is uniquely motivated to ensure their success and the growth of our industry.

63,000

monthly active users

50

years serving the beverage industry

800

employees doing what's right for our customers

VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more.

 

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Laura Melzow

Strategic Technology Manager, Glazer’s Beer & Beverage

CCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure.

 

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Sara St. Jean

Senior Data Manager, Congo Brands

OrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had.

 

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Tyler Kehoe

Business Support Manager, WP Beverages

The VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy.  The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business.

 

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Barry Gottesman

Director of Operations, Bob Hall LLC