VIP is the leading solution provider for suppliers, distributors, bottlers, and retailers in the beverage industry
Gain visibility into your markets
Improve your partnerships
Manage your key accounts
Learn more
Make informed decisions
Receive the support you deserve
Share our vision for the future
Learn more
Transform how you place orders
Manage inventory
Automate price reporting
Learn more
Gain improved insights and market visibility through a seamless exchange of data with your trading partners – no calls, emails, or spreadsheets needed.
With VIP's suite of integrated apps, you can build connections between your back office, warehouse, sales reps, and market analytics.
Through close collaboration with our customers, our team is uniquely motivated to ensure their success and the growth of our industry.
monthly active users
years serving the beverage industry
employees doing what's right for our customers
VIP’s technology and toolset have been instrumental in helping our internal teams at Glazer’s Beer & Beverage improve business processes and performance. We have leveraged the digital capabilities of KARMA to eliminate paper-based workflows and share information more quickly and easily. We utilize KARMA as a communication tool between sales and delivery, as well as a platform for various tasks such as sales rep preplanning, program execution, vacation coverage, tracking chain mandates, voids and more.

Laura Melzow
Strategic Technology Manager, Glazer’s Beer & BeverageCCM has enabled Congo to grasp promotions across numerous SKUs and chains effectively. The ability for our Accounts Team to provide input and our Distribution Team to export pricing for their specific distributor has streamlined communication, enhancing our efficiency. The reporting functionalities additionally enable us to verify the execution of paid programs, ensuring accountability within our network for the programs we secure.

Sara St. Jean
Senior Data Manager, Congo BrandsOrderStream has revolutionized our order procurement process at WP Beverages. Our partnership with VIP’s OrderStream has made us focus on the most important part of order procurement: Demand Planning (forecasting). At WP Beverages, we can now forecast much more accurately due to the use of OrderStream’s industry leading demand planning algorithms. However, above all else, the OrderStream team has been very responsive to all questions and concerns that we have had.

Tyler Kehoe
Business Support Manager, WP BeveragesThe VIP Route Accounting System is truly exceptional! Its intuitive and training new users is so easy. The robust features, and top-notch customer support make it a game-changer for the beverage industry. With VIP, our operations have become more efficient, and satisfaction has soared with our employees. Highly recommend it to anyone looking to elevate their business.

Barry Gottesman
Director of Operations, Bob Hall LLC